Challenge

Early years practitioner Becky, wanted to launch a nursery school for 0-5 year olds. She needed a pitch proposal to take to the local council outlining her plans and vision for the available premises. With leading UK-wide companies also competing, she needed to stand out.

The start-up needed a name, brand strategy and identity together with a branded proposal to rival the big players. Six months later, Imagination Childcare launched, having won the bid over its rivals.

Solution

Hannah created the name, Imagination Childcare and the big idea for the brand, Imagination is Endless. Nursery children were involved in creating the brand identity, their fingerprints transformed into illustrative characters in a colourful palette. The design choices for the brand reinforce the school ethos of a stimulating, caring environment that encourages imagination.