Creative Director. Brand Strategist. Storyteller

Exploring culture, creativity and the stories that connect us

I've spent more than two decades helping brands find their place in culture. Having lived and worked across Europe, the Middle East and Africa, this journal explores the ideas that have shaped that journey, from branding and creativity to travel and photography.

As a Creative Director and Brand Strategist, I shape brands from strategy through to expression, creating the ideas, systems and stories that bring them to life.

Latest from Beyond the Brief

My musings on creativity, culture and the things that make me curious.

Beyond The Brief
Directing a Campaign in the World’s Youngest Country
Directing a Campaign in the World’s Youngest Country

Three days, ten portraits, no traditional casting and a country still finding its feet. What happens when an international brand meets a production in South Sudan, where almost nothing goes to plan?

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The Thinking Nobody Sees
The Thinking Nobody Sees

A single big idea can look obvious once you’ve found it. In reality, it usually comes after a lot of questioning, digging, doubting and joining the dots.

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The Art of Paying Attention
The Art of Paying Attention

Every brief deserves curiosity before certainty. The quickest way to miss an insight is to arrive with one.

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